SEO agencies need a variety of tools for different monitoring and analytical purposes. Luckily there are a number of tools that suit the different needs. But what if you just want to have the essentials? Well, this is a list of 10 essentials as recommended by top SEO agencies. These are the tools they cannot do without.
When talking organic search, Google is the leading search engine and so it is only appropriate that its analytical tool is top of an SEO tool list. This is a free tool but offers expansive analytical reports about SEO and general performance of a site. You can provide a client with monthly reports that are generated automatically. Many agencies say if there is one tool they cannot do without, this is it.
Tool Mobile devices are everywhere and a lot of focus is being put on getting a site optimized for mobile. This tool will enable an agency test on how well the website works on mobile devices. You can get direct information telling you if the site is mobile friendly or not.
This tool gives you a diagnosis of the health of a website. It can provide reports on basic issues as well as complex ones. When it comes to checking links, this is a top tool for that. Screaming Frog will crawl and find broken links, duplicate URLs, server errors and more. Some of the advanced issues it can help with include: international SEO implementation issues, pagination problems and problems with a website structure. It can also help identify missing page titles, meta keyword issues, and images that may be too big.
One of the most common reasons people will leave a website is its page speed. So many agencies are focusing on ensuring they help their clients have sites with faster speeds. With WebPage Test, it is a lot easier to achieve that. You can identify what is slowing the web page, measure how fast it is, as well as check on competitors’ website speed as well so that you are either better or at least on a par with the competition. With this tool, you can check a combination of features that lead to the final efficiency of a page.
Another issue you need to keep track of is content duplication. You do not want to have a lot of pages with duplicate content. Use this tool to find duplicate content on any of the pages on the site and then you can remove the duplicate. Duplicate content is considered a black hat technique by Google and websites that have it will be penalized. This tool can also be used to monitor your links internally and externally, you can also use it to spy on the competition to find out how fast their pages take to load.