In a Google Webmaster Hangout, someone asked if poor quality pages of a site could drag down the rankings of the entire site. Google’s John Mueller’s answer gave insights into how Google judges and ranks web pages and sites. Do a Few Pages Drag Down the Entire Site? The question asked if a [...]
Google is deprecating the old Keyword Planner this week as the new version is now finalized. The new Keyword Planner launched in 2018 with the new Google Ads interface. It’s designed to be easy to navigate while offering new capabilities. After a number of changes to the feature set and user [...]
Affiliate sites are one of the most profitable businesses you can run. Once they’re up and running, they make money passively, are easy to manage, and are highly scalable. But best of all, they’re able to be sold for up to 40x monthly earnings. Meaning, you can have a big payday when you [...]
The disavow tool is variously described as something Google provided in order to help it deal with negative SEO or as a way to force information about link networks from publishers that have been penalized. How the disavow tool came about is completely different. It’s important to know why the [...]
A version of this article first appeared on Azoya’s WeChat blog. Azoya helps global brands and retailers access the China e-commerce market through WeChat and other channels. The biggest brands in China are trying to reduce reliance on shopping mega-platforms like JD and Tmall, channeling [...]
Every website will have at the very least a semblance of structure, but it’s telling just how few people put any thought into website structure either before or after they’ve built their website. And yet, site structure is one of the fundamental building blocks of an effective SEO strategy. [...]
Organisations will be able to test their ability to deter hackers and cyberattacks with a free new tool designed to prepare them against online threats including malware, phishing and other malicious activities. The online tool for testing cyber fitness has been been designed by experts at the [...]
A strategy for search engine optimization is often nothing more than a fancy answer to “what should my SEO program look like over the next year?” There doesn’t need to be a lot of magic around the answer. All that’s required in many cases is a thorough exploration of the SEO landscape and [...]
Search engine optimization, when done correctly, can take a lot of work. This is why so many people are so eager to take shortcuts. Fortunately, there are some tasks that don’t require as much effort, compared to tasks like link building, yet still yield significant gains. I’m a big fan of [...]
Think SEO happens all in Google and on-site? Think again. SEO is about three things: Appealing to users, which in turn… Appeals to Google, which allows you to… Control the traffic and conversions on your website in a predictable, scalable way. Interestingly enough, email is one of the most [...]