The Olive Post

Consulting firms are acquiring creative ad agencies in an effort to own the creative services business and supposedly cement relationships with the entire C-suite. But for former agency execs, adjusting to life inside consultancies can be difficult. In our latest edition of Confessions, in which we exchange anonymity for candor, a creative whose agency was bought by a major consultancy told Digiday how while it meant better corporate benefits, it also meant a lot of confusion.

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In a Google Webmaster Hangout, someone asked if poor quality pages of a site could drag down the rankings of the entire site. Google’s John Mueller’s answer gave insights into how Google judges and ranks web pages and sites. Do a Few Pages Drag Down the Entire Site? The question asked if a section of a site could drag down the rest of the site. The question: “I’m curious if content is judged on a

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Google is deprecating the old Keyword Planner this week as the new version is now finalized. The new Keyword Planner launched in 2018 with the new Google Ads interface. It’s designed to be easy to navigate while offering new capabilities. After a number of changes to the feature set and user experience, the new Keyword Planner is considered complete. Google highlights the following features available in the new Keyword Planner: Download trend data for individual keywords Use

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Affiliate sites are one of the most profitable businesses you can run. Once they’re up and running, they make money passively, are easy to manage, and are highly scalable. But best of all, they’re able to be sold for up to 40x monthly earnings. Meaning, you can have a big payday when you decide to exit and sell the site. The only downside is that it comes with a few big challenges, and a steep learning

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The disavow tool is variously described as something Google provided in order to help it deal with negative SEO or as a way to force information about link networks from publishers that have been penalized. How the disavow tool came about is completely different. It’s important to know why the disavow tool was invented because it will help you understand the best way to use it. Did Google Invent the Disavow Tool to Fight Negative

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A version of this article first appeared on Azoya’s WeChat blog. Azoya helps global brands and retailers access the China e-commerce market through WeChat and other channels. The biggest brands in China are trying to reduce reliance on shopping mega-platforms like JD and Tmall, channeling consumers to branded mini-programs on the all-in-one messaging app Wechat. According to data provider ALDZS, 230 million daily active users access one of Wechat’s 2.3 million mini-programs every day. E-commerce comprises

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Every website will have at the very least a semblance of structure, but it’s telling just how few people put any thought into website structure either before or after they’ve built their website. And yet, site structure is one of the fundamental building blocks of an effective SEO strategy. Getting it right from the outset will allow your website to grow and develop in a way that is intuitive and understandable to the search engines

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Organisations will be able to test their ability to deter hackers and cyberattacks with a free new tool designed to prepare them against online threats including malware, phishing and other malicious activities. The online tool for testing cyber fitness has been been designed by experts at the National Cyber Security Centre (NCSC) – the cyber arm of the UK’s GCHQ intelligence service – and is designed to boost resilience to cyberattacks based on real-life hacking

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A strategy for search engine optimization is often nothing more than a fancy answer to “what should my SEO program look like over the next year?” There doesn’t need to be a lot of magic around the answer. All that’s required in many cases is a thorough exploration of the SEO landscape and the opportunities to improve your company’s performance. Think of your SEO strategy as a plan to grow your share of the pie

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Search engine optimization, when done correctly, can take a lot of work. This is why so many people are so eager to take shortcuts. Fortunately, there are some tasks that don’t require as much effort, compared to tasks like link building, yet still yield significant gains. I’m a big fan of efficiency, so I love tactics that deliver a greater return on my investment of time and/or money. In this article, I’m going to explain five

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