Marketing – Oliveasia.com

4 Elements of Ecommerce website design to increase conversion

olive — Mon, 06 Jul 2020 01:00:20 +0000

Ecommerce website design plays a major role in making the decision of the consumer to purchase as well as you ability to keep consumers coming back . Learn to use different design elements you can use to engage visitors and having persuasive design is the process of designing a product or marketing that is positively influences your visitors and persuades them.

Clear Information

Consumers would just like to know what about your website and they should understand who are you? Values and why should they care.

Visual Appeal

Visual appeal is secondary to clarity of copy simply. Your site needs a layout that makes visitors pathways crystal clear and it should fit into what’s “typical” of sites in your industry. Ensure its simple and free of clutter.

Attention-grabbing and keeping

You want to keep your customers engaged with your site so you should presenting the unexpected to your customers attention.

Strong Visual Hierarchy

It’s clearly the most prominent on the page both in size and aesthetics also you want visitors to be engaged with most stand out everything else.

Written By: Danish

How will hosting service effect my website marketing?

olive — Mon, 23 Mar 2020 01:00:05 +0000

Creating a website would help to boost your business. The first time creating a website would take a lot of decision-taking like designs and functions of the site, and the content. But one of the critical ones is hosting of the website.

When finding a web host, ensure that you ask a question that are related to the hosting service and research about the company to find out more about the service and reviews from others. The step would keep you safe from terrible hosting and high fees.

When you are finding, the critical factor is to find out the uptime guarantee cause you wouldn’t want your customer to face issues like an error message or a blank page when they visit the website.

Cyberattacks are issues in Singapore, ensuring the security of your website is of the upmost importance. Make sure your host is reliable in security as attacks could happen at any angle in the cyber world.

When your website is down, you would want to have a backup of the information. So make sure your web host is backing up regularly. At least there wouldn’t have any data loss. You can request that your data is back up daily by your web host.

The importance is the after purchase service they would provide, like the customer service and who to contact there is a problem. How fast would they fix the issue.

So ensuring that you find the right web host is essential when making a website, so look at the plans carefully and with detail as there are Singapore web hosting company that can better provide good hosting service.

Written By: Danish

2 easy steps to level up your SEO

olive — Mon, 02 Mar 2020 01:00:04 +0000

Have you ever wondered how you can make your school more popular? You have different ways to make your school well known. One of them is SEO, doing improves your school’s visibility as it ranks higher when a search is performed.

When it comes to school choices, parents would be looking online or attend the open house. Its good to be the first few URLs that appears on the search results.

Here are the actions that your school can do:

Understanding the critical information for visitors

When looking for a school, visitors would look at what are the school strength like arts, leadership and also parents would look at awards, testimonials, and facilities in the school so this is important to market your website to be a way where the information required is collated in one section or easy to find.

Having important keywords

When it comes to keywords, don’t just pick similar and straightforward things about another school. Let’s say your school is good with arts, choose keywords that relate to your school as it would be easier for people to notice your school website. Search engines will pick up quickly too, rewarding you rank-wise on the search result.

This would help your school a lot to get new students from the internet and its a great way to market your school. If you unsure you can approach an SEO agency to help as there are cheap SEO service in Singapore widely available.

Written By: Danish

Why Should I pay more if I have free web hosting?

olive — Mon, 24 Feb 2020 01:00:48 +0000

When it comes to web hosting, It may be quite costly for some start-up companies, and yes, there is free web hosting provided by companies, but there are caveats and sometimes even sticky terms which is hard to fathom.

Though there are good things about both free hosting and paid professional hosting, there are still differences between the two.

Speed

Speed is an essential part which can have notable impact on a website. As user experience is critical and most users will take note of the loading time of the website. If you use free hosting, many times the loading speed might be slower, when compared to the paying web hosting service, the load speed would be snappier, and this would be a boon for user experience.

Number of Advertisements

Another speed related reason might make you rethink fremium hosting. Free hosting services might slow down sometimes from loading of a lot of advertisements, they got to make some revenue somewhere. This could affect your website; in some extreme cases, it could lead to malware infection. This might decrease the number of customers as they might be annoyed about the ads marring their experience.

Customer Service

Customer Service is valuable as if your website is down, it would be the first contact point with the company. Free hosting usually will bring you to the FAQ page only or an obligatory contact form that takes ages to reply. For paid hosting, there would have guides, tutorials and tech support to help you, even onsite customer service personnel when needed in some cases. Do check out this Singapore web hosting company that provide that extra support for the clients.

Written By: Danish

Challenges of Building a Profitable Affiliate Site

olive — Sat, 02 Nov 2019 02:59:01 +0000

Affiliate sites are one of the most profitable businesses you can run.

Once they’re up and running, they make money passively, are easy to manage, and are highly scalable.

But best of all, they’re able to be sold for up to 40x monthly earnings. Meaning, you can have a big payday when you decide to exit and sell the site.

The only downside is that it comes with a few big challenges, and a steep learning curve, especially if you’re a beginner.

In this post, I’ll share some of the biggest challenges that you should expect on your journey to building a profitable affiliate site, and some steps on how to overcome them.

Doing proper niche research

Here are some of the most common questions people (should) ask when starting new sites:

What niche should you choose?
Is the niche profitable?
What’s the market size?
How large can the site be grown to in terms of traffic?
How large can the site be grown to in terms of revenue?
What’s an optimistic target? What’s an aggressive target?
What’s the competition like?
Which affiliate and/or display ads programs are there for this niche?
Etc.

These are all questions that you must be able to answer when considering which niche to choose.

And they’re all done through research.

Choosing the right niche is one of the most difficult parts of starting affiliate sites. Some people end up spending over a year just trying to choose a niche they can target (we definitely don’t recommend that).

The challenge is it takes a lot of prior experience to know what to research, what to look for, and how to spot opportunities.

What might seem like a good opportunity for a beginner may seem obviously bad to an experienced affiliate marketer.

If you’re a beginner, you also have to consider how capable you are of competing in each niche. In other words, you should try and find easier niches with less competition. An expert might be able to plan an affiliate site around a super competitive niche like credit card reviews. But a beginner would be better off targeting something much easier based around hobbies like fishing.

Keyword research

Niche research is only the beginning.

The deeper, most important part of the research phase is doing keyword research.

For 99% of affiliate sites out there, SEO is the main traffic driver. Paid traffic can work in some industries, but if you want a passive site with the highest profit margins, SEO is the way to go.

Therefore, when determining competition levels, what we’re really looking for is: How strong are competitors’ SEO?

What keywords should you target?
What keywords can you compete for when your site is still new?
What keywords can you build money pages around?

Finding keywords you’re going to be able to rank for with a new site with a weaker backlink profile is one of the most important parts of building affiliate sites.

And it’s the part that people find most challenging and make the most mistakes around.

One of the most common mistakes is building a site entirely around ultra competitive keywords with super high search volumes. Big keywords always have big competition, and it’s impossible to compete with them when you have a brand new site.

Instead, you should be putting your efforts into creating money pages around low competition, long-tail keywords with a moderate search volume. You can still compete for bigger keywords down the line, but in the beginning, your main goal should be to start driving traffic from easier keywords.

Learning how to write high-quality content

So you’ve identified the right keywords. Now it’s time to write articles that target them.

Writing well is a difficult thing to learn. Proper grammar and sentence structure is only the beginning.

You have to learn what kind of content Google wants to rank, and how to optimize your article for your target keywords.

The most common challenge I see amongst beginners is knowing which on-page SEO strategies matter most, and which ones to focus on.

They’ll either over-optimize based on poor advice they read from a random SEO forum, or they’ll ignore optimization completely.

If you’re new to this, focus entirely on creating a great resource.

Help the reader, answer their question completely, and make your article be the end solution for whatever they’re searching for.

If you’re able to do that, you already won 90% of the battle.

The remaining 10% involves simply adding in your main keyword to your title, H1 tag, use LSI keywords throughout the article, and make sure to include your main keywords in frequently without excessively stuffing them in.

There’s more to on-page SEO than that, but these are the most important to pay attention to.

Learn what really moves the needle in building search traffic

Optimizing your article is only the first part of ranking on Google.

The next part is building backlinks.

Backlinks are what makes pages rank.

For most people, even experienced SEO’s, link building is the most challenging part of the entire process.

Getting other sites to link to you isn’t an easy thing to do. And if you want to do it the proper way, it takes a lot of trial and error to get right.

One common mistake people make is building massive amounts of weak, spammy links in an attempt to speed up the rankings process. This actually has the opposite effect and can potentially penalize your site and prevent it from ever ranking for anything.

Instead, the best kinds of backlinks to focus your efforts on are outreach links. This is where you simply ask other webmasters to link to your website.

It doesn’t have a huge success rate (around 10-15% if done well) but these kinds of links can really propel your search rankings.

If you want to learn more about outreach link building, check out RankXL’s 10,000-word primer on outreach link building.

Outsourcing work cost-efficiently

One of the most attractive parts about building affiliate sites is that you’re able to hire others to do all the work for you.

Writing content is probably the most time-consuming task for creating affiliate sites. What if you could pay someone to do all the writing for you?

That would give you so much extra time to either focus on other aspects of the business like building backlinks, or even going out and building another affiliate site at the same time.

Point being, if you know how to outsource well, you can make building affiliate sites a very wealthy business for you.

The challenge though is it’s very difficult to make your first hire. You will inevitably make mistakes in how you hire, what you outsource, and how you manage them. It’s something you get better at through experience.

There is a lot of debate amongst people whether outsourcing is good or not. Outsourcing can get expensive, and some people prefer not to spend so much money on a monthly basis for work they can just do themselves.

At the beginning of this article, I stated that one of the major upsides to building affiliate sites is that you can sell them in the end for a large multiple of monthly earnings.

What that essentially means is that you’re not just building a website, you’re building an asset.

And if you think of it that way, you’ll realize that it’s possible to outsource the entire process of building affiliate sites, and still make a huge profit at the end.

Design

Some people say design doesn’t matter. But today it matters more than ever.

In the past, really ugly looking websites could be successful because there just wasn’t enough competition out there. Nobody cared whether your site was ugly or not because there wasn’t anything that looked amazing to compare it to.

Today, businesses are realizing the importance of looking clean and professional. Especially since an affiliate site makes money by recommending paid products, you want to at least look like a trustworthy brand.

The challenge is that the design takes a long time to learn. A lot of it comes from “feel” and your own personal experience and exposure with good design.

And for beginners, it’s already a ton of work to learn SEO and everything else that goes into building an affiliate site. Learning how to make your site look pretty can add another few months to your learning curve, delaying your launch.

In my opinion, it’s still worth it to either spend time on learning design or spend money on outsourcing it.

If you’re outsourcing it, pay at least $50 for a premium WordPress theme. And another $150-$300 for a nicely branded logo and the other creatives.

Lastly, taking action and just getting your site built

Last but not least, one of the biggest challenges people face when building affiliate sites is just getting something out there.

It can be very easy to spend a month or even over a year researching different niches and planning your site. It’s also very easy to doubt yourself and spend too much time trying to get everything perfect before you launch.

This is the pitfall most people face.

They just do a bunch of research, get sidetracked, and never actually build and launch their site.

“What if it’s not perfect?”

“What if I chose the wrong niche?”

“I thought it was a profitable niche, but the competition looks scary. Maybe I’ll do a little bit more digging first.”

What you want to do is trust your initial research process and then just go into launch mode.

If you’re building an affiliate site for the first time, you’re inevitably going to make mistakes. There are going to be things that you “miss” in your research. There will be things you overlooked. There will be parts you miscalculated.

What’s more important than that is just getting a site out there and learning by doing. Mistakes will be made, but that’s all part of the learning process.

It’s rare for anybody to have a one-hit wonder, where they build out their first affiliate site ever, and it just takes off.

Take action. Get something out there. And learn by doing.

Conclusion

Building and growing affiliate niche sites is a really profitable venture.

However, there are a lot of hurdles along the way, especially if you’re a beginner. There’s a lot to learn, and for beginners, each step can seem like a huge milestone to hit.

It can take a lot of time, effort, and persistence to overcome each of them. But once you do, the reward is definitely worth the effort.

And remember, each affiliate site you build is an asset.

When you think about it that way, the value of what you’re working on increases 10x more than most people realize.

Andrej Ilisin , https://www.rankxl.com

Shopping Centers of The Future?

olive — Sat, 27 Jul 2019 02:25:59 +0000

Advanced networking, serverless computing, and intelligent interfaces will reshape business processes in the coming years.

Are we still able to see or go to the shopping Centers in the future? Technology will continue to evolve to make our life easier. All you need to do is to go online, look up for the item you want and then pay for it.

More and more business in Singapore is all tuning into online Marketing or SEO Marketing. There will also have increased the number of e-commerce website design company in Singapore. People will follow the trend in the business industry, going for courses or learn a new skill in online marketing, web designing, and web development.

Online business can be risky; at the same time, it is very easy to maintain once you know the way of doing it. All you need to do for you to maintain your business is be creative, fulfill the industry regulation, maintain a legitimate website and most important is to optimize your site.

With an e-commerce website design company on broad, small or big business can get help in making their website more appealing. Or increasing their search ranking in the search engine. Website with a good visual hierarchy will lead to a better UX, better user experience and therefore increase your sales and enquires.

Will there be a decreasing in shopping centers in the next few years? We won’t know unless someone invented the time machine. What’s your prediction?

Written By: Tian

Online Marketing

olive — Sat, 20 Jul 2019 02:22:06 +0000

What is Online Marketing?

Online Marketing is a term used to describe marketing activities conducted online. There are many ways of using online marketing.

What are the ways of Online Marketing?

Social media marketing

Social media marketing is the process of acquiring attention and sales using social media platforms such as Facebook, Instagram, or Twitter.

Search Engine Optimization (SEO)

Search engine optimization is known as SEO. It the process of optimizing websites and digital content to improve search engine rankings, which in turn, maximizes the number of visitors to a webpage.

Content Marketing

Content marketing is the process of consistently creating, distributing, and promoting relevant online materials in a way that’s strategically designed to attract, engage, and convert your target market into customers.

Influencer Marketing

Influencer marketing is the process of working with influencers to promote a product or service to their online following.

Email Marketing

Email marketing is the process of using email to send direct marketing messages to people to gain new customers and retain existing ones.

Paid Advertising

Paid advertising is a form of internet marketing where advertisers pay to show their adverts on search engines and other online platforms, such as Facebook, YouTube, and Instagram. Google’s search engine marketing is another example.

As more and more people are spending time on the internet, the need to get their attention is through the internet grows is even more important. Online Marketing in Singapore is growing bigger day by day. Now is the time for you to be part of Online Marketing.

Written By: Tian

SEO Marketing Trends

olive — Sat, 15 Jun 2019 03:53:30 +0000

Search engine algorithms are always changing, which means that anyone with a website needs to stay up to date on today’s SEO marketing trends. Not only is new technology changing the way humans search, but search engines crawlers are using different criteria to rank your website.

Use search engines other than Google.

While Google is the king of search, don’t forget about optimizing your content for Yahoo, Amazon search engines.

Yahoo is the second largest search engine worldwide across all platforms with 2.32% markets Share.

Amazon is the most valuable public company on the planet. This means that anyone with a product to sell should conduct Amazon keyword research.

Website speed affects Search rankings.

Increasing website speed is one of the most important SEO marketing trends. It is very easy to check your website speed with the SEO tool available.

Website loading speed has always been an important aspect of user experience. Ideally, a website should take less than a second to load, which can be hard to accomplish without the assistance of a good hosting company. A good SEO Company will be able to advise on it.

And the faster your website is, the higher Google will rank it.

Linkless mentions.

As its name would suggest, a linkless mention is when your brand is referenced without a link being attached. They’re simple; essentially, just mentioning a brand name in your text without linking to the site.

Backlinks are still an important factor used by search engines to determine content quality.

The most important step is to reach out to the customer. You can talk to them directly and ask them to review your product again, fixed their issue or added their desired feature. With this, you can change all the negative review to a positive review and you can also improve your brand throughout the web.

Written By: Tian