Have you ever wondered how you can make your school more popular? You have different ways to make your school well known. One of them is SEO, doing improves your school’s visibility as it ranks higher when a search is performed. When it comes to school choices, parents would be looking online or [...]
SEO is a way for a small or big corporation to earn more visitors or possible customers to their website, good things can have pros and cons. When it comes to SEO, there are some companies with different hats to play, and it might affect companies’ SEO. The different methods are regularly used by [...]
Succeeding in organic search today requires optimizing for a combination of factors that search engines consider important – technical, on-page and off-page. Over the years, we’ve seen increased focus toward off-page techniques – such as link building – and other technical elements. But the [...]
Whether you’re new to SEO or a seasoned pro, investigating random drops in keyword rankings is just part of the trade. There are many methods to investigating why your targeted keywords may have dropped, but using Python and Data Studio together is a game changer! A quick disclaimer: I did not [...]
SEO agencies need a variety of tools for different monitoring and analytical purposes. Luckily there are a number of tools that suit the different needs. But what if you just want to have the essentials? Well, this is a list of 10 essentials as recommended by top SEO agencies. These are the tools [...]
In a Google Webmaster Hangout, someone asked if poor quality pages of a site could drag down the rankings of the entire site. Google’s John Mueller’s answer gave insights into how Google judges and ranks web pages and sites. Do a Few Pages Drag Down the Entire Site? The question asked if a [...]
The disavow tool is variously described as something Google provided in order to help it deal with negative SEO or as a way to force information about link networks from publishers that have been penalized. How the disavow tool came about is completely different. It’s important to know why the [...]
Every website will have at the very least a semblance of structure, but it’s telling just how few people put any thought into website structure either before or after they’ve built their website. And yet, site structure is one of the fundamental building blocks of an effective SEO strategy. [...]
A strategy for search engine optimization is often nothing more than a fancy answer to “what should my SEO program look like over the next year?” There doesn’t need to be a lot of magic around the answer. All that’s required in many cases is a thorough exploration of the SEO landscape and [...]
Search engine optimization, when done correctly, can take a lot of work. This is why so many people are so eager to take shortcuts. Fortunately, there are some tasks that don’t require as much effort, compared to tasks like link building, yet still yield significant gains. I’m a big fan of [...]