User Experience is critical in web design because it would affect your traffic and visitors also your SEO. If your UX design is getting clicks with your target audience, the increase of your product as it prospers and grows.
Here are some tips on how to improve your UX design
Don't reinvent the wheel
UX design is all about engagement, there are UX designers often fail to a mentality of reinventing the wheel or trying to fix something that is not broken and it’s a desire to reinvent the wheel manifests itself in needlessly unorthodox layouts, odd colour schemes, off-putting fonts in the wrong places
Keep it simple
Having a complicated design is good but there are times the page gets jam-packet with all the elements and this would get the customers distracted.
It’s best to keep the design something user-friendly so the user would get a better focus on what they need. Each page should have a single definitive purpose and understandable by the visitors or user
Understand the target audiences need and demands
Understanding your target audience’s needs and demands would something expected but some UX designers can’t figure out the right UX design scheme. You could use online survey would help you to better understand the customer better