Something that you may not notice is that web hosting could affect your SEO chances on google, there are different ways our hosting companies might affect the SEO of your website. Here are some issues that could affect your SEO.
Server Security
Website security is important. It’s not only based on google ranking but it’s also for your users experience and safety, when a website is not secure it could affect your rankings as google penalize sites that are attacked or are infected with malwares. It may also be your job to ensure the security of your website but it’s also the job of the provider to keep the site secures as it would affect multiple sites if it’s a shared hosting.
Server Location
Location is quite a huge key factor in the google ranking algorithm as Google relies on location information and may not be a local search. An example, if you are making a search here in Singapore, the most likely would appear is website located from Singapore hosting servers more than from other countries.
It’s important to know where your server is located and your target audience from then choose a hosting provider based on countries of your target audience.
Server Performance
Performance is one factor to take note because google would take speed seriously, google would penalize websites which has a slow loading speed. For loading speed, you can make design choices to improve the speed of your site better but it’s also your host can still slow down to a point where it affects your SEO efforts.
It’s important for Singapore web hosting company to take note of how important there hosting service and how would it affect their clients SEO.
Written By: Danish