How does SEO Works?
The search engine scores their search results largely based upon relevancy and authority of pages it has crawled and included in its web index, to a user’s query to provide the best answer. SEO, therefore, involves making sure a website is accessible, technically sound, uses words that people type into the search engines, and provides an excellent user experience, with useful and high quality, expert content that helps answers the user’s query.
How To Do SEO
There are two ways of doing SEO Onsite SEO and Offsite SEO.
You can learn to perform SEO or the easier way is that you can hire an SEO company in Singapore to help with your Search Engine Optimization in Singapore.
Onsite SEO refers to activities on a website to improve organic visibility. This largely means optimizing a website and content to improve the accessibility, relevancy, and experience for users.
Keyword Research – Finding the types of words and frequency used by the customers to find brands services or products.
Technical Auditing – Ensuring the website’s backend work properly and predictably with regular backup and onsite and server audit.
Onsite Optimization – Make your site user-friendly and search engine friendly.
User Experience (UX) – Ensuring content shows expertise, authority, and trust, is simple to use, fast, and ultimately provides the best possible experience to users against the competition.
Offsite SEO refers to activities carried outside of a website to improve organic visibility. This is known as ‘link building’, posting a link to a website that is more trusted and popularity than an unknown, poor website that isn’t favored by search engines.
Content Marketing – Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
Written By: Tian