Search engine algorithms are always changing, which means that anyone with a website needs to stay up to date on today’s SEO marketing trends. Not only is new technology changing the way humans search, but search engines crawlers are using different criteria to rank your website.
Use search engines other than Google.
While Google is the king of search, don’t forget about optimizing your content for Yahoo, Amazon search engines.
Yahoo is the second largest search engine worldwide across all platforms with 2.32% markets Share.
Amazon is the most valuable public company on the planet. This means that anyone with a product to sell should conduct Amazon keyword research.
Website speed affects Search rankings.
Increasing website speed is one of the most important SEO marketing trends. It is very easy to check your website speed with the SEO tool available.
Website loading speed has always been an important aspect of user experience. Ideally, a website should take less than a second to load, which can be hard to accomplish without the assistance of a good hosting company. A good SEO Company will be able to advise on it.
And the faster your website is, the higher Google will rank it.
Linkless mentions.
As its name would suggest, a linkless mention is when your brand is referenced without a link being attached. They’re simple; essentially, just mentioning a brand name in your text without linking to the site.
Backlinks are still an important factor used by search engines to determine content quality.
The most important step is to reach out to the customer. You can talk to them directly and ask them to review your product again, fixed their issue or added their desired feature. With this, you can change all the negative review to a positive review and you can also improve your brand throughout the web.
Written By: Tian