One of the essential things for a brand, particularly of a business that just started out and looking to expand, is good web design. Web design is the one thing that can make or break your business website. Design matters, because it can emulate how you and your brand do business, and conclusively how your clients and future customers see and feel about you.
This is exceptionally important when it comes to websites, which are substantially the new storefronts and first contact points for a growing number of businesses and brands. Create one bad impression and you will lose a likely conversion. Make a good one, you gain one. Make a great impression, and you can potentially gain and keep a client for life.
In the end, everything starts with design and how you showcase your text and visual content and the experience your users get.