Search engine optimization and search engine marketing can be a confusing concept to grasp. Is there even a difference between them?
It is important to understand the difference between the two terms and that they are different.
What Is Search Engine Optimization (SEO)?
Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine. The higher ranked on the search results, and the more likely the website appears on the first page of the search engine, the more visitors it will receive from the search engine’s users.
What Is Search Engine Marketing (SEM)?
Search engine marketing is a form of Internet marketing that involves the promotion of websites.
The difference between these two terms is that search engine optimization is simply a part of SEO marketing. And, SEM includes components of paid search, such as social media marketing.
Written By: Tian