Company – Oliveasia.com

Ways for startup business to optimize SEO without paying

olive — Mon, 16 Nov 2020 01:00:08 +0000

Your rank during a search is based on your domain authority and its also on other search engine optimisation factors and there are cheap SEO service provided by companies in singapore.

Create high-quality content

Google search algorithm most of the time would place pages which has high quality content high in the ranking as valuable high quality content would pull readers and visitors to your website and they would stay a bit longer in the site

Consider focusing on local

Having to pick keywords that are best on their location of your business. So if your startup based in Singapore so you could use the keywords related to the country or location. This would help you to better your chances in the ranking of SEO

Improve your website speed

Having to improve your website speed, you would have a better chance to be at the top and google would always consider user experience to the important factor. This is why you should take the time to Improve the speed of the website. There tools that would be able to improve the loading speed like google page speed insights.

Start using header tags

A blog that is interesting and great its normally based into your headings and subheadings as it makes your content easier to read and gives them something to consume while they scan through.

Written By: Danish

Business Emails that compromise

olive — Mon, 02 Nov 2020 01:00:33 +0000

One of the most used methods of getting information is to phishing; phishing has become one of the more dangerous types of security threats for business and we observed increased phishing attack reports in the past year.

Social engineering schemes often use fake emails that claim to be from actual businesses. The emails are designed to bait recipients to copied website that would request victim to give bank details, personal information. Other types of phishing attack are like fake ads, banners and fake social media accounts to lead victims to give information about themselves.

There are many types of lures; but documented gift cards are one of the preferred payment methods in attacks. Because gift cards are harder to track and it harder to refund and reversible, it has become one of the easier for people to use this way to earn money through phishing customers by creating fake emails and websites.

It’s important for companies to take the necessary steps to ensure no such phishing attacks happen as it would hurt the company’s reputation and trust as customers wouldn’t know if the email is compromised or not, this would affect the company mail marketing because of the phishing emails. It’s important to have proper security software to prevent such attacks. this are quite rather common type of cyber attack that happen to Singapore business.

Tag: cyber attack, email, email hosting singapore

Written By: Danish

How to secure your computer and avoid cyber attack?

admin — Mon, 26 Oct 2020 01:00:45 +0000

Computer security means the protection of computer systems and information from breach and unauthorised use. People will mix computer with information security and cyber security. There are similarities and differences among the terms.

There are 3 parts of computer security:

Hardware
Firmware
Software

Hardware refers to the physical parts of the computer, Firmware refers to the non-volatile parts of the computer and software refers to the software which are in the computer.

Its key to ensure all the different parts of the computer to be secure and also safe from cyberattacks. There are normally 2 types of security threat that would face.

Viruses

A computer virus is a malicious program which added to the user computer without a trace and if this virus is in the computer it wouldn’t operate properly. This would normally enter through affected emails or softwares.

Computer worm

A computer worm is a software where it can copy itself from one computer to another with any interaction and a worm can duplicate in great volume

Keeping your computer safe

To keep you safe all of the threats, it’s best to add an reputable anti-virus software with a great reputation. Make sure your device is regularly updated so the computer wouldn’t be affected and the security patch would also be updated. Take the time to better understand the different security threat so you would know and how to prevent it.

You can also approach any cyber security agency of Singapore that would be able to assist in securing your computer and to advise you on how to security.

Written By: Danish

Free SEO or SEM

olive — Mon, 07 Sep 2020 01:00:27 +0000

SEO and SEM are the two most important. There are some similarities between both and they both do use keywords but they are still different fundamentally.

To learn how to use both successfully there are some tips on how to best use them.

SEO (Search Engine Optimization)

SEO is a process that companies go through to help the website ranks higher in the search engines like google using keywords. SEO is a cheaper option as they wouldn’t need to spend money but they might need to spend time to better improve their SEO chances. For SEO, its best to use less competitive keywords or long tail keywords as this would give you a higher chance to increase the SEO rank. There are different SEO packages Singapore provided by different SEO companies that would help your SEO chances.

SEM (Search Engine Marketing)

Search engine marketing is an internet based marketing associated to help with researching, submitting and positioning a website within the search engines to achieve the highest way to be noticed online and increase your website traffic.

For SEM, If you would like to use keywords that are more competitive because normally it’s hard to cross because of the high competitors. SEM would help to better increase your chances by paying a small fee and it would use Ad words. They could also use if you need traffic but in a shorter timing this would be a good choice to use.

SEM would be able to give a better exposure and it would give the company an advantage to increase to the top few on the search engine, mostly visitors would click on organic results then paid listings so this could be difficult to compete.

Written By: Danish

4 Benefits of Managed Hosting

olive — Mon, 24 Aug 2020 01:00:05 +0000

Managed hosting is where the hosting provider leases sever and the hosting provider would be the one responsible to manage the server from up keeping, resource monitoring, networking configuration, security updates, and operating system management.

When it comes to managed hosting, there are benefits as it one way to spend less and there are different benefits.

Time

Managed hosting would be able to save your time because most of the back work and workload are done by the providers.

Backup and recovery

Having a managed host provider would be getting uninterrupted service and you would be able to focus more on your business because when most of the work is done by the provider and there would be automated backup solution and other server configurations.

Increased Security

Managed web hosting would be able to help you when comes to cyberattacks by backing up the service states, encrypting your data and quarantining data flow. This would be costly without Managed hosting but managed hosting has cut the cost to have more protection.

Lower operating cost

The cost of Managed hosting would reduce the costs of maintaining the hardware and part of their package normally would have technical support, patching, hardware replacement, security. This would be a great way for companies to save costs while the Singapore web hosting company would ensure your server is well managed and secure.

Written By: Danish

How to Spy on Competitors with Python & Data Studio

olive — Tue, 19 Nov 2019 01:53:50 +0000

Whether you’re new to SEO or a seasoned pro, investigating random drops in keyword rankings is just part of the trade.

There are many methods to investigating why your targeted keywords may have dropped, but using Python and Data Studio together is a game changer!

A quick disclaimer: I did not create this script myself. A fellow SEO and developer, Evan from Architek, collaborated with me to solve a particular need I had. Evan was the brains behind creating the script.

I always wanted to be able to view a large set of Google results at scale, without having to conduct these searches manually one-by-one.

Evan mentioned that Python may be the ideal solution for solving my SEO investigation needs.

Why Python Is Relevant to SEO

Python is an incredibly powerful programing language that can do just about anything. One of the more common uses for Python is automating daily monotonous tasks.

One of the coolest things about Python is that there are several different ways to accomplish the same task. However, this also adds a new level of difficulty.

Most of the sample Python scripts out there can be a bit outdated, so you’ll find yourself doing a lot of trial and error.

Python has many applications for analyzing SEO data. The key is to have the right idea. If you have an idea to automate a task, chances are that there’s a script that can be created for it.

To stay up to date with the latest use cases for Python in SEO, Hamlet Batista has published some awesome articles here at Search Engine Journal.

What This Specific Script Does & Doesn’t Do

Most keyword ranking tools report an average ranking for a keyword over a specified timeframe. This Python script runs a single crawl at the time you run it from your IP address. This script is not meant to track keyword rankings.

The purpose of this script was to solve an issue I was having with investigating sudden drops of rankings across my client and their competition.

Most keyword ranking tools will tell you which pages your domain is ranking for, but not your competitor’s highest ranking pages per keyword.

So Why’s That Important?

In this scenario, we aren’t tacking page performance for the long-term. We’re simply trying to get quick data.

This script allows us to quickly identify trends across the organic landscape and see which pages are performing best.

What You’ll Need to Get Started

If you’re new to Python, I recommend checking out the official Python tutorial or Automate the Boring Stuff.

For this tutorial I’m using PyCharm CE, but you can use Sublime Text or whatever your preferred development environment is.

This script is written in Python 3 and may be a bit advanced for folks new to this programming language.

If you have not found an interpreter or set up your first virtual environment yet, this guide can help you get started.

Once you’re set up with a new virtual environment, you’ll need the following libraries:

urllib
lxml
requests

Now that you’re all set up, let’s dive into some research together.

1. Make a List of Keywords to Investigate

We’re going to be using some sample data to investigate some keywords we’re pretending to track.

Let’s pretend that you looked at your keyword tracking software and noticed that the following keywords dropped more than five positions:

SEO Tips
Local SEO Advice
Learn SEO
Search Engine Optimization Articles
SEO Blog
SEO Basics

Disclaimer: *Searching for too many keywords may result in your IP getting temporarily banned. Pinging Google for this many results at once may appear spammy and will drain their resources. Use with caution and moderation.

The first thing we will do is place these keywords in a simple text file. The keywords should be separated with a line break, as shown in the screenshot below.

2. Run the Python Ranking Investigation Script

The TL;DR of this script is that it does three basic functions:

Locates and opens your searches.txt file.
Uses those keywords and searches the first page of Google for each result.
Creates a new CSV file and prints the results (Keyword, URLs, and page titles).

For this script to work properly, you will need to run it in sections. First, we will need to request our libraries. Copy and paste the command below.

from urllib.parse import urlencode, urlparse, parse_qs

from lxml.html import fromstring
from requests import get
import csv

Next, you’ll be able to input the main function of this script in a single copy/paste action. This part of the script sets the actual steps taken, but will not execute the command until the third step.

def scrape_run():

with open('searches.txt') as searches:
        for search in searches:
           userQuery = search
           raw = get("https://www.google.com/search?q=" + userQuery).text
           page = fromstring(raw)
           links = page.cssselect('.r a')
           csvfile = 'data.csv'
           for row in links:
               raw_url = row.get('href')
               title = row.text_content()
               if raw_url.startswith("/url?"):
                   url = parse_qs(urlparse(raw_url).query)['q']
                   csvRow = [userQuery, url[0], title]
                   with open(csvfile, 'a') as data:
                       writer = csv.writer(data)
                       writer.writerow(csvRow)

Now you’re ready to run the command. The final step is to copy/paste the command below and click the return key.

scrape_run()

That’s it!

3. Use Data Studio to Analyze the Results

By running this command, you may notice that a new CSV file has been created called data.csv. These are your raw results, which we’ll need for the final step.

My agency has created a handy Data Studio template for analyzing your results. In order to use this free report, you’ll need to paste your results into Google Sheets.

The page in the link above has in-depth instructions on how to set up your Data Studio report.

How to Analyze Our Results

Now that you have your new Data Studio report implemented, it’s time to make sense of all this data.

What we’re looking for are patterns. Yes, you can find patterns in the raw data, but this Data Studio template has a handy feature that allows us to quickly identify which pages are ranking the most frequently for our targeted keywords.

This is helpful, because it allows us to see which competitors are performing well, and which specific pages are performing well.

As you can see in the Data Studio screenshot above, Moz and Ahrefs are the top two competitors ranking for our searched keywords.

However, that doesn’t really help us figure out exactly what they’re doing to rank for those keywords.

That’s where the second chart comes in handy. This displays each ranking page and how many times they occur for all of our search queries. We’re quickly able to identify the top three performing pages for our keywords.

Need to filter down to a page or keyword specific level?

We’ve included filters at the top of the Data Studio template to simplify this.

Once you’ve made a list of the best-performing pages, you can conduct further on-page and off-page analysis to figure out why those pages are performing so well.

Getting Stuck?

If you’re getting stuck, reach out to the inventor of this script for tips or custom programming solutions.

What’s Your Idea?

Hopefully, this has sparked some creative ideas on how you can use Python to help automate your SEO processes.

John McAlpin , https://www.searchenginejournal.com

‘At one point, we did brochures’: Confessions of an agency-turned-consultancy creative

olive — Tue, 12 Nov 2019 01:03:25 +0000

Consulting firms are acquiring creative ad agencies in an effort to own the creative services business and supposedly cement relationships with the entire C-suite. But for former agency execs, adjusting to life inside consultancies can be difficult.

In our latest edition of Confessions, in which we exchange anonymity for candor, a creative whose agency was bought by a major consultancy told Digiday how while it meant better corporate benefits, it also meant a lot of confusion. Edited highlights below.

How were you told about the acquisition?
We knew for a while we needed some money and more resources so we could pitch bigger clients. But when it was announced, through an all-staff meeting, that it was a consultancy buying us, we were kind of shocked. None of us knew it was even on the table. One of the things that brought us to the agency was that it was an independent agency. [With the] consulting firm, everyone was unhappy. The consulting people came to talk to us, and a couple of them ended up being in the office almost daily, which is when people got kind of apprehensive. I know people make fun of this, but it’s true about the suits. They were all in khakis or slacks or suits. I mean, they could have tried a bit.

So why do you think they bought your agency?
The consultancies are trying to own the C-suite. The CEO, CTO, CIO. And when it comes to the CMO, they didn’t have a credible offering there. I do think that building their internal agencies got them somewhat far. But it is true that it is very hard to get creative people to work at a consultancy brand. The work is just bad and often boring. The thing is the only metric a lot of them have is how big they are. But largest is a little “who cares” in the agency world. So the only way is to buy us.

What happened during the course of the few months post-acquisition?
It’s fascinating to see how little the consultancy knows the agency business. They think all the same people do the same thing. So basically, right at the beginning, anytime the word “creative” came up, it was that we should do it. Whereas in the agency world, holding companies know an agency’s place in the world. They understand a direct-response agency vs. loyalty vs. shopper agency. They’re not trying to turn a big brand agency into a CRM agency. They’re not trying to make an agency something they’re not. That’s where things start to fall apart.

How did people react?
At our agency, what got people excited was working on big emotional work that changes people’s perception of brands. But a consultancy’s primary metric is revenue growth. The issue is it’s completely at odds. I remember in the early days it was such a disconnect, people wanted to work on the things in the world people will point to and say, “That was brilliant.” But all the work we got in the early days was bottom funnel. We were doing banner ads. In a world where we used in charge of our own destiny, we’d say, “We are unfortunately not the best partner for you.” But we were no longer in charge of our own destiny. But in the world of consultancies, where every dollar is equal, we weren’t able to turn away business. At one point, we did brochures.

Did people leave?
We had 60% attrition in the first six months. It’s a problem inside creative agencies where you’re only as good as your last big hit. If nobody is going to see what I do, does it exist? Also, consultancies have very different contracts, where everything is confidential. Nobody has this concept of credit.

Did you get more money?
I was supposed to get some more. We got our base as the same, but all the comp was in bonus. I was making $80,000 at the agency with maybe a $10,000 bonus. Once they bought us, I was supposed to be making $100,000, but then with another $50,000 as a bonus. But then raises got delayed six months. And the trade-off was getting sucked into the consultancy machine. But I also got great health care. I got a new laptop. I got a new cellphone. We got great new fancy human resources.

What happened to the raise?
We had no work to do. We were wasting time on pitches we weren’t going to win. And because we weren’t doing work, they kept delaying the raises too. I had no way of showing them what I was doing to deserve a raise. I went to my boss. My boss’s boss. Nobody could help. I don’t know what to do. But also, having a consultancy on my resume isn’t some huge get either

Shareen Pathak , https://digiday.com

Website Design OR Web Development

olive — Sat, 17 Aug 2019 01:45:43 +0000

Who really is a designer or developer? Which to join Website design company or web development company?

A Designer’s Job

A web designer uses graphics and graphic design software such as Adobe Photoshop, Illustrator and InDesign to create a look for the web.

The designer’s job is creative and uses both intuition and imagination. People in this field may continue their educations in a variety of fields but are most commonly drawn to graphic design and the arts.

The best designers have a strong grasp on a variety of concepts including color and typography, special relationships, audience, and user experience.

A Developer’s Job

A web developer builds the backbone of websites, typically from the ground up, and knows languages specific to the web. HTML, JavaScript, jQuery, and CSS are among the tools in their kit.

Skills from technical ability and thinking to logic are an essential part of their repertoires. Web developers may have degrees in a variety of fields such as computer science or programming.

The best developers are often detail-oriented and are keen on specifics.

Written By: Tian

Search Engine Optimization in 1 2 3

olive — Sat, 03 Aug 2019 04:37:59 +0000

How does SEO Works?

The search engine scores their search results largely based upon relevancy and authority of pages it has crawled and included in its web index, to a user’s query to provide the best answer. SEO, therefore, involves making sure a website is accessible, technically sound, uses words that people type into the search engines, and provides an excellent user experience, with useful and high quality, expert content that helps answers the user’s query.

How To Do SEO

There are two ways of doing SEO Onsite SEO and Offsite SEO.

You can learn to perform SEO or the easier way is that you can hire an SEO company in Singapore to help with your Search Engine Optimization in Singapore.

Onsite SEO

Onsite SEO refers to activities on a website to improve organic visibility. This largely means optimizing a website and content to improve the accessibility, relevancy, and experience for users.

Keyword Research – Finding the types of words and frequency used by the customers to find brands services or products.

Technical Auditing – Ensuring the website’s backend work properly and predictably with regular backup and onsite and server audit.

Onsite Optimization – Make your site user-friendly and search engine friendly.

User Experience (UX) – Ensuring content shows expertise, authority, and trust, is simple to use, fast, and ultimately provides the best possible experience to users against the competition.

Offsite SEO

Offsite SEO refers to activities carried outside of a website to improve organic visibility. This is known as ‘link building’, posting a link to a website that is more trusted and popularity than an unknown, poor website that isn’t favored by search engines.

Content Marketing – Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

Written By: Tian

Importance of E-Commerce Website

olive — Sat, 06 Jul 2019 03:11:48 +0000

In the web development company Singapore, with the help of ecommerce website design Singapore, you can have your product and services available to costumers 24/7. It gives good exposure to your business and helps you to reach out to customers. Since most of the people prefer to shop online. People can select and buy products anytime. They can pay easily through credit cards or other payment options available.

In online shopping, almost everything is available over the internet. All You need is to visit the website, select a product, add it in your shopping cart and pay for the item. The item will be delivered to the mentioned destination on time.

Another feature of an e-commerce website is that you can save an item in your shopping cart and buy it later rather then you find for the product again as it is already saved in your cart.

An e-commerce website allows customers to post their feedback regarding products and services to the owner of the website. He can then use the feedback to improve the services to make them better. Keeping in touch with the customers also helps a business owner in the long run. Thus, e-commerce website design Singapore is highly important in today’s competitive environment.

Written By: Tian